IT Innovation Day
The Linz tobacco factory, as a creative lighthouse in Upper Austria, was the venue for the IT Innovation Day 2021 - albeit fictitious, because the almost 700 participants sat in front of their PCs. With a click of the mouse, they entered the digital launch pad - a 3D model of the event location that visitors navigated through. They were accompanied by the avatars of the speakers. These had previously been 3D scanned and virtually integrated into the event room. The avatars welcomed the guests during their respective lectures, which were then available on demand. The lectures themselves also attracted attention, and not just because of their exciting topics. A robot visited a speaker, virtual reality glasses were used and a digital dog also sniffed the scenery.
Mission possible
“We had an enormously positive response,” says Ing. Martin Kocijaz, information technology specialist at Sparkasse Oberösterreich, about the success of the event: “We set out on a mission impossible, namely to impress technology-savvy people with an online event. But we accepted the order and carried it out.” The countless enthusiastic feedback and the strong reach on social media channels prove the organizers right.
Martin Kocijaz deals with IT innovations and digital solutions for Sparkasse Oberösterreich and, as an entrepreneur, is, among other things, the founder of an innovation expert network, the “Radical Innovators", as well as co-founder of the Linz networking start-up CATCHGOAL.
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